5-Hour Energy “Pinkified” for Breast Cancer – Really?…

The Komen Foundation set the bar low when it partnered with Kentucky Fried Chicken to fight breast cancer, urging women and their families to buy the fat-laden meals despite the fact that obesity increases the risks of breast cancer.

Now the Avon Foundation has slid right under that bar by teaming up with the makers of 5-Hour Energy Drinks to sell pink energy lemonade, with a portion of the proceeds going to fight breast cancer.


This is, after all, the same Energy Drink that has been linked to 13 deaths over the past four years and is currently being investigated by the FDA. The drink that comes with a warning label stating “Do not take if you are pregnant or nursing, or under 12 years of age. If you are taking medication and/or have a medical condition, consult your doctor before use.” And despite claims that it only contains as much caffeine as a cup of coffee, the label also warns ” Do not exceed two bottles of 5-hour ENERGY® shots daily, consumed several hours apart”.

This is the drink we need to be buying to help fight breast cancer?

What’s next –  Pink cigarettes?

One Response to 5-Hour Energy “Pinkified” for Breast Cancer – Really?…

  1. Thank you so much for this article. The Komen group just amazes me sometimes. They will take money from these companies but refused a donation from a group of dancers in Las Vegas. My favorite quote in that story was, “”It just doesn’t fall in line with who we are as an organization. There are too many survivors out there who no longer have the body part that is being displayed at a lot of these shows,” Kirby said.

    I lost respect for Komen when they refused to fund Planned Parenthood. They need to drop the politics and remember who they are raising money for. I have Metastatic Breast Cancer so the Pink Crusades like to pretend that women (and men) like me don’t exist.

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